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Print Advertising Details

Display Advertising

Traditional display advertising may be placed in either the “general” area or within Special Feature sections. Rates start at as low as $210.00. Discounts are available on multiple page insertions in any particular issue and/or multiple/consecutive (contract) space bookings. Production, if required, is charged  separately ad space bookings.

Discounts

(Non-premium spaces only). 10% total discount applicable only when space is contracted for 4 consecutive issues and full amount of invoice is paid immediately upon receipt of invoice. A 10% discount is available to advertisers booking multiple full page insertions in any one issue and/or all issues in a calendar year. Production fees (if applicable) are not subject to discounts.

Placement of Advertising

With the exception of premium spaces, all advertising placement is at the discretion of the publisher and will be included on a first-come first-served basis as space permits. Requested “Special Placement” (if available) is subject to a 10% surcharge based on the one-time general advertising rate.

Production

Production is optional and includes image scanning (5 max.), color correction, type setting, and document layout. Some restrictions may apply. Ad copy requiring production work should be submitted at least 7 days prior to specified ad material deadlines to allow time for proofing by the client.

Advertising Requiring Artwork (Production)

Production Rates**, as indicated in the table below, are considered the maximum chargeable amount to the client, based on the production guidelines as stated in the preceding paragraph. Special artwork, requested by client or beyond the production guidelines, will be quoted on a per job basis and charged in addition to the shown rate.

Copyright

Production and design ownership is held exclusively by the respective client. CQ magazine does not charge royalty or service fees to clients wishing to run their CQ designed ad(s) in alternate publications. Copyright is only granted to the client once full payment for services performed is received by CQ.

Proofing

All production design clients are supplied with a maximum of two ad proofs. Proofs will be delivered electronically as either JPG or PDF. Additional ad proofs, requested by the client, are billed at $45 per proof. Verbal instructions are accepted but are not guaranteed. All ad instructions should be conveyed in writing via e-mail. If you are unclear on the proofing process, you should call our office.

Submitting Ad Copy

Display Advertising MUST conform to one of the formats as specified below. Ad space dimensions are provided in inches (width x Height) and are NOT interchangeable. “Special” ad sizes and configurations are possible and will be priced at time of order – space permitting.

File Formats

Ads MUST be submitted in one of the following 3 formats only:

1. TIF CMYK (no compression)

2. PDF CMYK (distilled for Press)

3. JPG CMYK (maximum quality)

“Native” application files WILL NOT be accepted.


Production charges for additional artwork, re-sizing or re-construction are billed at $150.00 per hour (1/4 hr. minimum charge). Problematic files will be rejected.

Specifications for Client-Prepared Ad Copy

All ads submitted for publication in CQ should be in digital format at a resolution of no less than 300 ppi at specified size and approved by CQ’s art department prior to publication. CQ offers design services to enhance existing ads at a rate of $150 per hour (1/4 hr. min. charge). Ads enhanced or reconstructed by CQ design staff will be submitted to the client for approval and subsequent sign-off prior to publication (time permitting).

Sending Ad Components for CQ Designers to Assemble

For files up to 2mb in size may be e-mailed to CQ. If files are greater than 2mb, we recommend the use of file transfer services such as www.wetransfer.com.

All text files should be sent via e-mail as an attached Microsoft Word document, or included in the body of your e-mail message. Digital images (photos, logos, artwork) should be supplied exactly as they are in their original file format. DO NOT crop, re-size or compress. CQ will perform all necessary adjustments during the production process.

If you have any questions in this regard, or any other concern, please contact our office at: 902-832-6131.



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